Why the Flood of MacBook Deals Is Apple’s Quiet Bet on Enterprise Mobility
Why the Flood of MacBook Deals Is Apple’s Quiet Bet on Enterprise Mobility Lead/Executive Summary: The surge of deep‑discount MacBook offers is less a seasonal clearance and more a calculated move to embed Apple’s M‑series silicon into the cost‑conscious enterprise tier. By leveraging inventory pressure and a maturing macOS 26 ecosystem, Apple forces a shift in corporate procurement that could reshape laptop budgeting for the next two years. Beyond the Headlines: Unpacking the Strategic Shift Apple’s current lineup spans the M2‑based MacBook Air, the M2 Pro‑powered 14‑inch MacBook Pro, and the M3‑driven 13‑inch model, all running macOS 26. The recent wave of promotions—often 15‑30 % off, bundled with AppleCare+ or educational pricing—targets three strategic levers. First, it clears excess inventory generated by the rapid rollout of M‑series chips, which outpaced demand in the early‑adopter segment. Second, it positions the MacBook as a viable alternative to Windows‑based workstat...